Sharks are the ecological interfaces in the sea. It is only a matter of time until sharks will be exterminated for good by us, the humans. This is a horror scenario for many scientists, because when the sharks disappear the oceans will die!
But who would protect something they are afraid of? This is where the work of the shark project starts: the reason for our fear of sharks lies in our ignorance regarding this animal. The current "Stop Sales" campaign addresses the broader public and tries to raise an awareness for what shark products are on sale and asks the suppliers and vendors of such products to give them up. It is the only way to save the sharks and - eventually - the food chains in the oceans.
To the hero